This will help start your relationship off on the right foot. Thank your prospect for reading your email. Make your email short and easy to respond to or take action on.Īppreciation.
This will give you a better chance of making a connection. Show you understand the prospect’s pain points and can fix them. If you have any impressive results, this can help validate why they should read the rest of your email and follow your CTA. Quickly explain who you are and why they should give you their time. Your recipient might receive a lot of requests for their attention. You need to show that you understand and can relate to what interests them by referencing it in a conversational way. Your cold emails should also share these five characteristics: Make it clear whether you want them to reply to the email, book a call or take another action. Your value prop must clearly explain what the email is about and what’s in it for them.Ī call-to-action. Something that will catch the reader’s attention, like “Quick question?”Ī value proposition.
Without making the email too lengthy, any cold sales email template should include three crucial elements:Īn opening line. The main goal of a cold email is to get your prospect to open and read it.Įach sentence should have a purpose and draw the reader in. By making it clear that you’ve done your homework, cold emails can quickly turn into the first meaningful interaction you have with a prospect. These findings center around a focal point: you can warm up a cold email through personalization. The cold email subject line matters less than we may think, the important part is piquing personal interest that elicits curiosity. The same principles apply for winning the trust of every type of person you email: be personal and do your homework. It doesn’t matter how busy your prospect is. The tactics we use to optimize sales emails are less important than personalized research and sender-sendee fit. The goal was to see if there was a correlation between the email structure (subject line, word length, email request, etc.) and its open rates and response rates. To find out what makes a cold email great, Contently’s Shane Snow tested out various email templates on 1,000 C- and VP-level executives from Fortune 500 and Inc. Without these things included, it’ll be hard to convince a stranger over email that they should invest time in reading what you’ve sent them. The email should reinforce not only that you’re informed about the prospect, their company and their pain points, but also that you can identify exactly how your product will help them.